{"id":9,"date":"2026-06-03T23:18:16","date_gmt":"2026-06-03T23:18:16","guid":{"rendered":"https:\/\/echosage.vagabond.andreidraganescu.info\/?page_id=9"},"modified":"2026-06-03T23:18:17","modified_gmt":"2026-06-03T23:18:17","slug":"about","status":"publish","type":"page","link":"https:\/\/echosage.vagabond.andreidraganescu.info\/?page_id=9","title":{"rendered":"About BeansParade"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-06cecb63 wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c186b67a wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-text-text-color has-text-color has-display-font-family\" style=\"font-size:clamp(3rem, 8vw, 5rem);letter-spacing:-0.02em;line-height:1.0\">ABOUT BEANSPARADE<\/h1>\n\n\n\n<p class=\"has-text-align-center has-accent-red-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);font-size:0.6875rem;font-style:normal;font-weight:700;letter-spacing:0.3em;text-transform:uppercase\">Small-batch roasting since 2018<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/echosage.vagabond.andreidraganescu.info\/wp-content\/uploads\/2026\/06\/about-roastery-workspace.jpg\" alt=\"AI_IMAGE: Interior of a small artisan coffee roastery workspace at golden hour, a vintage Probat drum roaster in the center surrounded by burlap sacks of green coffee beans, warm amber light pouring through industrial windows, exposed brick walls, deep shadows and warm highlights, shot with cinematic depth of field | photorealistic | landscape\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide reveal-on-scroll is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d82b00e2 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">BeansParade began the way most honest things begin \u2014 with obsession. In the spring of 2018, in a converted garage on Portland&#8217;s east side, two former baristas started roasting green coffee on a cast-iron skillet. The batches were tiny, often uneven, and occasionally catastrophic. But a handful were transcendent \u2014 floral Ethiopian Yirgacheffes that tasted like jasmine tea, dense Guatemalan lots that revealed layers of dark fruit and cacao over days of resting.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">The name came from a late-night conversation about what specialty coffee really is: not a commodity, not a lifestyle brand, but a procession of singular lots \u2014 each with its own altitude, its own varietal, its own farmer, its own harvest window. A parade of beans. Each one unrepeatable. The name stuck because it described the philosophy before we had the language for it.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">By 2019 we had outgrown the garage, acquired a 12-kilo Probat UG-22, and moved into the brick-and-timber building on Roastery Lane that we still call home. The drum is the heartbeat of the operation \u2014 everything we roast passes through it in batches small enough that we can taste each one before it ships. We roast four days a week, rest the beans for forty-eight hours minimum, and ship within seventy-two. Nothing sits on a shelf. Nothing is blended to mask inconsistency.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:0;padding-bottom:0\">\n<hr class=\"wp-block-separator alignwide has-text-color has-accent-amber-color has-alpha-channel-opacity has-accent-amber-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide reveal-on-scroll is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d82b00e2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-text-color has-text-color has-display-font-family\" style=\"font-size:clamp(2rem, 5vw, 3rem);letter-spacing:-0.02em;line-height:1.0\">SOURCING PHILOSOPHY<\/h2>\n\n\n\n<p class=\"has-text-align-center has-accent-red-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--50);font-size:0.6875rem;font-style:normal;font-weight:700;letter-spacing:0.3em;text-transform:uppercase\">From soil to cup, fully traceable<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">We buy coffee the way we think it should be bought: directly from farmers or through importers whose supply chains we can verify down to the lot, the washing station, and the harvest date. Every bag we sell carries its full provenance \u2014 not as marketing, but as accountability. If we can&#8217;t tell you where a coffee came from, how it was processed, and who grew it, we don&#8217;t roast it.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">Our relationships are long-term. We&#8217;ve worked with the same families in Huila, Colombia, for four consecutive harvests. We return to Guji, Ethiopia, each season because the washed lots from the Shakiso cooperative consistently produce the clarity and florality that define our house profile. In Guatemala, we partner with Finca El Injerto \u2014 a fourth-generation farm whose anaerobic-washed experiments push processing science forward without sacrificing terroir.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">Traceability isn&#8217;t a badge we pin on after the fact. It&#8217;s the architecture of the entire operation. We publish FOB prices on every lot page so customers know what we paid. We share cupping scores, altitude ranges, varietal breakdowns, and processing timelines \u2014 not because the average buyer needs all of it, but because hiding any of it would make the rest meaningless.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:0;padding-bottom:0\">\n<hr class=\"wp-block-separator alignwide has-text-color has-accent-amber-color has-alpha-channel-opacity has-accent-amber-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide reveal-on-scroll is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c186b67a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-text-color has-text-color has-display-font-family\" style=\"margin-bottom:var(--wp--preset--spacing--50);font-size:clamp(2rem, 5vw, 3rem);letter-spacing:-0.02em;line-height:1.0\">OUR VALUES<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1aaf921e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-552def12 wp-block-group-is-layout-flow\">\n<p class=\"has-muted-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"font-size:0.6875rem;letter-spacing:0.15em;line-height:2.2;text-transform:uppercase\">01 \u2014 Transparency<\/p>\n\n\n\n<p class=\"has-muted-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"font-size:0.6875rem;letter-spacing:0.15em;line-height:2.2;text-transform:uppercase\">02 \u2014 Small Scale<\/p>\n\n\n\n<p class=\"has-muted-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"font-size:0.6875rem;letter-spacing:0.15em;line-height:2.2;text-transform:uppercase\">03 \u2014 Seasonality<\/p>\n\n\n\n<p class=\"has-muted-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"font-size:0.6875rem;letter-spacing:0.15em;line-height:2.2;text-transform:uppercase\">04 \u2014 Community<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-552def12 wp-block-group-is-layout-flow\">\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\"><strong>Transparency<\/strong> means publishing what we pay, how we roast, and why we chose a specific lot. We share cupping notes, FOB prices, and processing details on every product page \u2014 not because every customer reads them, but because omitting them would compromise the integrity of everything else we say.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\"><strong>Small scale<\/strong> is not a limitation \u2014 it&#8217;s the method. Our 12-kilo Probat processes each lot individually. We taste every batch before it leaves the roastery. When a lot sells out, it&#8217;s gone. We don&#8217;t blend substitutes to fill the gap.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\"><strong>Seasonality<\/strong> guides our offering. Coffee is an agricultural product with harvest windows, not a year-round commodity. Our menu rotates with the harvest calendar \u2014 East African lots arrive in spring, Central Americans in late winter, Colombians twice a year. When a coffee is at peak freshness, we feature it. When it fades, we retire it.<\/p>\n\n\n\n<p class=\"has-text-text-color has-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\"><strong>Community<\/strong> is the reason we host monthly tasting events and keep the roastery doors open on Saturdays. Coffee is better when it&#8217;s shared. Our tasting table seats twelve \u2014 enough for conversation, small enough for everyone to taste the same cup and disagree about what they find in it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull reveal-on-scroll has-text-text-color has-text-color has-surface-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d82b00e2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-text-color has-text-color has-display-font-family\" style=\"margin-bottom:var(--wp--preset--spacing--30);font-size:clamp(2rem, 5vw, 3rem);letter-spacing:-0.02em;line-height:1.0\">STAY INFORMED<\/h2>\n\n\n\n<p class=\"has-text-align-center has-accent-red-color has-text-color has-mono-font-family wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);font-size:0.6875rem;font-style:normal;font-weight:700;letter-spacing:0.3em;text-transform:uppercase\">Sourcing updates and new arrivals<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-text-text-color has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.65\">We send one email per month \u2014 new lot arrivals, origin stories from the field, and early access to limited allocations. No noise, no promotions. Just coffee.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ae5bc65d wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button has-custom-font-size has-mono-font-family\"><a class=\"wp-block-button__link has-background-color has-accent-amber-background-color has-text-color has-background has-border-color has-mono-font-family has-custom-font-size wp-element-button\" href=\"https:\/\/echosage.vagabond.andreidraganescu.info\/?page_id=12\" style=\"border-color:var(--wp--preset--color--accent-amber);border-style:solid;border-width:1px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);font-size:0.6875rem;font-weight:700;letter-spacing:0.2em;text-transform:uppercase\">Get in touch<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-accent-amber-color has-background-background-color has-text-color has-background has-border-color has-accent-amber-border-color has-mono-font-family has-custom-font-size wp-element-button\" href=\"\/shop\/\" style=\"border-color:var(--wp--preset--color--accent-amber);border-style:solid;border-width:1px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50);font-size:0.6875rem;font-weight:700;letter-spacing:0.2em;text-transform:uppercase\">Browse beans<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ABOUT BEANSPARADE Small-batch roasting since 2018 BeansParade began the way most honest things begin \u2014 with obsession. In the spring of 2018, in a converted garage on Portland&#8217;s east side, two former baristas started roasting green coffee on a cast-iron skillet. The batches were tiny, often uneven, and occasionally catastrophic. But a handful were transcendent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":1,"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":11,"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/11"}],"wp:attachment":[{"href":"https:\/\/echosage.vagabond.andreidraganescu.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}